Hey, it’s Jax Stys here, your midlife coach and glow-up guide. I’m so glad you’re here, because today we’re diving into a book that gave me chills, made me laugh, and straight-up leveled up how I think about confidence, energy, and success.
Let me say it loud: Big Money Energy by Ryan Serhant isn’t just about money, it’s about magnetic energy. It’s about walking into a room and owning your space without saying a word. It’s about building a life so bold, confident, and unapologetically yours that the world has no choice but to take notice.
Let’s break it down like we’re having iced coffee together in your kitchen: comfy clothes, bare feet, dreaming big. This book? It’s part motivational guide, part playbook for stepping into your power, and part behind-the-scenes peek into Ryan’s wildly entertaining (and inspiring) rise from broke and awkward to bold and unstoppable.
Let’s get into it.
First, let’s define what Ryan means by Big Money Energy (BME). Spoiler: it’s not just about having money. It’s about the vibe. The presence. That inner fire that people can sense the moment you walk in. According to Ryan:
“Big Money Energy is the unstoppable confidence of someone who knows who they are, knows what they want, and isn’t afraid to go get it.”
Mic drop.
It’s about radiating belief, even when the outer circumstances don’t reflect it, yet. It’s about energy, identity, and expanding your reality before the proof shows up.
My Favorite Takeaway? Confidence Is Built, Not Born
Ryan doesn’t pretend he was always this bold. In fact, the early chapters walk you through his awkward, insecure beginnings. He was broke, anxious, and sweaty. (No really, he talks a lot about how much he used to sweat.)
And yet? He built Big Money Energy.
How? He didn’t wait to become confident. He chose to act “as if.” He made a conscious decision to embody the energy of the version of himself he wanted to become.
That hit me hard. Especially as someone in midlife reinventing myself. If Ryan can create this level of success starting from zero, with no connections, no confidence, and a hand-me-down suit, then guess what? We all can.
Ryan breaks it down into three core ideas:
Everything starts with your identity. You must decide who you are before the evidence shows up. Want to be a high-earner, bold speaker, radiant midlife queen? Start acting like it today, even if it feels unnatural at first.
“You become who you believe you are.”
This is identity-based living. And it pairs beautifully with everything we know from Atomic Habits and self-concept work. You don’t wait until you’ve “earned” it, you show up like the person you’re becoming. That’s the foundation of BME.
People feel your energy before they hear your pitch, see your resume, or follow your Instagram. So, how are you showing up?
Ryan talks about mastering your physical presence, your posture, your handshake, your voice. But most of all, your inner presence.
You walk taller when you believe in your worth. That energy magnetizes people and opportunities to you. Not because of your looks, background, or education, but because of your confidence.
Once your inner world is aligned and your energy is elevated, the outer success follows.
Ryan emphasizes that success is not luck, it’s the result of intention, consistency, and showing up with energy and discipline every day. It’s the accumulation of decisions made by someone who believes they’re worthy of big money energy.
As someone reinventing her life in midlife, this book felt like a full-body YES. Here are the standout lessons that every woman 40+ needs to hear:
Fear keeps us playing small. Ryan breaks down how most people aren’t actually trapped in their circumstances—they just haven’t given themselves permission to dream bigger.
Sound familiar? Maybe you’ve said: “It’s too late.” “I’m too old.” “I don’t know where to start.” Ryan would challenge you to flip that script.
This isn’t about lying, it’s about expansion. Show up as your future self. Wear the outfit. Speak with confidence. Take the meeting. Launch the blog. Go live. Every time you do, you’re casting a vote for the next-level you.
He calls this the “Serhant Swagger.” I call it the Midlife Glow-Up Strut.
This one gave me goosebumps. He says when he first started in real estate, he had no experience, but his energy made people trust him. And that made him money.
So if you’ve been holding back because you’re not “qualified enough” or “new to the game,” stop right there. Lead with energy. Learn as you go.
Ryan was once an out-of-work actor handing out flyers in Times Square, wearing a costume to pay rent. He had no connections in real estate, no fancy suits, and no real confidence.
But what he did have was the decision to change his story. He reinvented himself, one action at a time.
And that’s the biggest takeaway here: Identity is not fixed. You can become a completely new version of yourself—wealthier, more confident, more joyful, at any age.
He didn’t wait until he had millions. He started showing up as if he already did. That’s what BME is all about.
This book isn’t just motivational, it’s actionable. Here are some of my favorite BME tools that you can start using today:
Stand in the mirror and talk to yourself like you’re already the version you want to be. Out loud. Every day. It feels silly—but it rewires your brain.
“Look yourself in the eye and say: I am powerful. I am valuable. I belong in every room I walk into.”
Ryan bought his first nice suit before he had the money—because he needed to see himself as a professional. Energy follows appearance.
Ladies, this is your permission slip: wear the outfit. Do your hair. Rock the lipstick. Walk into that room like it’s already yours.
Want Big Money Energy? Declutter your space. Invest in the things that elevate you. Light the candle. Hang the vision board. Clean your car. These small signals tell your brain: I take myself seriously.
Ryan doesn’t just chase goals—he intentionally creates a life that aligns with who he wants to be. Each day has a purpose. Each task, a bigger “why.”
Intentional energy is the magnet. That’s how clients find you, doors open, and confidence compounds.
Here’s what made me fall in love with Big Money Energy:
It’s a mindset masterclass in disguise.
This book is secretly about rewiring your self-concept. It’s all about belief, identity, and taking bold action—my favorite kind of personal development.
It’s full of heart.
Yes, Ryan is flashy and confident, but he’s also vulnerable. He shares stories about rejection, anxiety, and imposter syndrome. It’s real. It’s human. And it’s relatable.
It fires you up.
If you need a motivational jolt to get off the couch and go chase the life you want, this is it. I finished the audiobook pacing my kitchen like, “Okay let’s GO.”
It applies to every area of life.
Not just business. This energy is about how you show up in relationships, health, parenting, dating, and friendships. BME is a lifestyle.
After reading Big Money Energy, here’s how I’m applying it to my glow-up:
I speak to myself like the confident, healthy, successful woman I’m becoming, not the one I used to be.
I upgraded my morning routine. No more rolling out of bed into chaos. I light a candle, review my vision, and step into my day like it’s mine to lead.
I show up boldly online. I don’t wait until I feel “ready”, I post anyway. I coach anyway. I glow-up anyway.
I wear clothes that make me feel powerful, even if I’m just running errands. Because energy matters.
I make decisions from my future self. The version of me who already achieved the goal? She’s who I consult when I’m stuck.
Big Money Energy is for anyone who feels stuck, small, or unsure—and wants to shift into bold, magnetic energy. Whether you’re launching a business, leveling up your finances, or simply tired of playing small, this book is your wake-up call.
It’s especially powerful for women in midlife who are reinventing themselves and ready to claim more—more wealth, more confidence, more visibility.
You don’t need to be loud. You don’t need to be perfect. You just need to believe.
Jax’s BME Action Plan: 10 Ways to Start Today
1. Start each morning with mirror talk: “I am confident. I am magnetic. I am powerful.”
2. Create a BME playlist that pumps you up (mine starts with Lizzo and Beyoncé).
3. Declutter your workspace, big money doesn’t live in chaos.
4. Wear one outfit this week that makes you feel rich and radiant.
5. Invest in one small upgrade that says “I value myself.”
6. Walk taller—literally. Shoulders back. Head up.
7. Set one big bold intention for your month. Speak it out loud.
8. Celebrate your wins, tiny or huge. Big Money Energy loves gratitude.
9. Take one brave step toward a dream, even if you’re scared.
10. Choose to believe in the next-level version of you, because she’s real, and she’s coming.
“You are never too old, too late, or too underqualified to reinvent yourself and become the biggest, boldest version of you.”
YES, RYAN. And amen to that.
If you’ve been waiting for a sign to take the leap, shift your mindset, raise your standards, or finally walk into your glow-up era, this is it.
With bold love and big money vibes,
💋
Jax Stys
